All Invoca Summit 2020 videos now available!
You can now access on-demand talks from inspirational speakers like best-selling author and marketing thought leader Seth Godin and blind adventurer Erik Weihenmayer. We also have informative sessions with marketing pros from leading companies like Salesforce, Tealium, Dell, Amplifon, and more — for free.

Invoca Summit Encore

Conversation and Co-Creation: Passing Tomorrow's Turing Test

Alan Turing famously proposed the ability to carry on a conversation as a defining test of "intelligence." Does your company pass that test? Are its conversations with customers responsive, or robotic? And who’s learning what? Peter Coffee brings the global perspective of Salesforce Strategic Research to the challenges of conversation in the context of COVID-19.

What you'll learn:

  • How are customers' expectations changing?
  • How must organizations accelerate and transform?
  • What are the big-picture, long-view capabilities required to deal with other foreseeable challenges to come?

Thank you to our 2020 sponsors
who helped make Invoca Summit possible!

Invoca Summit Sponsor / Adobe
Invoca Summit Sponsor / Tealium