What do visionary executives do when faced with an unprecedented amount of change? They throw out the old playbook and inspire their teams to embrace it and think bigger.
In this panel, moderated by Invoca SVP of Customer Success Jennifer Lovette, you’ll hear how three top marketing executives:
- Inspired teams to view uncertainty as opportunity
- Led by example in times of rapidly changing buyer behavior
- Adopted a “listen and learn” plan to hear what customers were saying and adapt when necessary