Invoca for Salesforce® Marketing Cloud

Improve customer journeys with complete visibility into calls from email.

Marketing Cloud, meet calls.

Invoca for Salesforce® Marketing Cloud is the only solution to deliver full visibility into calls from email. By integrating call intelligence with your email program you deliver more engaging journeys while saying goodbye to mobile interactions that don't convert.

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The only call intelligence solution for Salesforce® Marketing Cloud.

Attribution

When customers call they convert, but until today you traded conversions for credit. Invoca gives you attribution for calls from email so you understand how your emails are driving results with both clicks and calls.

  • 1:1 visibility into calls and conversions from email.
  • Device aware click-to-call for mobile email.
  • Dynamic numbers for calls from desktop email.

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Customer Profiles

Personalized marketing drives better results. Integrated call intelligence data from Invoca enhances customer profiles so you can deliver better personalization in Email Studio and improve segmentation in Audience Builder. For the first time you can leverage:

  • Visibility into calls and their outcomes.
  • Demographic data on inbound callers.
  • Insight into key spoken words during calls.

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Journeys

Your customer journey moves between marketing channels and touchpoints. Ensure it's personalized and consistent no matter where customers interact by integrating call intelligence with Journey Builder to bridge the online-offline divide.

  • Trigger journeys based on inbound calls from email.
  • Deliver journeys that adapt to caller behavior.
  • Improve conversions with insight into customer conversations.

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See what customers are saying.

“Calls have traditionally been a blind spot for email. With Invoca, the fact that we can now get call intelligence integrated into email marketing, creates a new opportunity to dramatically improve ROI while delivering a better experience for our customers."

Andrew Carlson, Senior Marketing Director

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Invoca for Email eBook

Learn how Invoca can help you drive more revenue from email. Download the step-by-step guide today!

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