DoubleClick Search is now a part of Google Marketing Platform. New name, same great integration with Invoca.

Invoca for Google Marketing Platform

Get more out of your digital campaigns by integrating call and conversation data into Google Marketing Platform.

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According to Google, a personalized and relevant phone call can earn new customers and keep existing ones.

Are you factoring in these high-converting actions when optimizing your search, display, and video campaigns?

By combining Invoca call analytics and Google Marketing Platform, marketers get full visibility into campaign performance and can optimize media across channels.

Marketers integrating Invoca data into Google Marketing Platform are able to:

  • Discover the campaigns, ad groups, ads, and keywords that drive quality calls using Search Ads 360 (formerly DoubleClick Search).
  • Report call dispositions and conversions to understand the true Return on Ad Spend based on the outcome of the call.
  • Attribute conversions happening over the phone to digital display and video ads served by Google Display and Video 360 (formerly DoubleClick Campaign Manager).
  • Leverage call data in display remarketing, ensuring visitors that click on a search ad and then call are retargeted appropriately.

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