Invoca for Acquisio

Deliver better SEM results with more complete data by adding call intelligence to your bid management solution.

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Paid search ads are driving at least 40 million calls per month.

Are you taking into account desirable inbound calls when optimizing for success?

The Invoca for Acquisio integration provides a lens into the offline performance of search campaigns, right down to the individual keyword. By combining online actions and call results, marketers are able to get a cohesive view into the true Return on Ad Spend and adjust bids to drive results.

Search marketers using Invoca for Acquisio are able to:

  • Discover the Campaigns, Ad Groups, Ads, and Keywords that drive quality calls.
  • Analyze performance based on online and offline interactions, helping to drive results and eliminate wasted spend.
  • Analyze performance and adjust bids based on online and offline interactions, helping to drive results and eliminate wasted spend.
  • Enhance the effectiveness of Acquisio’s campaign automation tools by incorporating call intelligence into your rules and bid management algorithms.

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