Invoca Welcomes Enterprise SaaS Leaders to Executive Team, Celebrates 100 Employees

June 24, 2014

Cloud marketing technology leader adds executives from Eloqua, Responsys, and Oracle to accelerate growth, product innovation. Opens San Francisco office, promotes Eric Holmen to president

SANTA BARBARA, Calif – June 12, 2014 – Invoca, the leading provider of cloud-based inbound call marketing technology, today announced the company surpassed the 100 employee milestone and expanded its executive leadership team. The newly appointed executives bring decades of enterprise SaaS and marketing technology experience to the company as it prepares for the next phase of growth and call intelligence adoption. To commemorate the 100 employee milestone, Invoca launched an interactive site to give an inside look at the team.

As more consumers choose to interact with brands on their mobile devices, phone calls will be an increasingly important part of the customer experience. According to BIA/Kelsey, mobile search alone will drive 73 billion calls per year from consumers to businesses by 2018.[1]Just as marketers use platforms like Eloqua,, Responsys, Oracle and Silverpop to harness intelligence around desktop “clicks,” they are turning to platforms like Invoca to provide insight around phone calls in order to improve the customer experience and drive additional revenue.

“Invoca sits at the intersection of two important growth trends – the rapid innovation in marketing technology and the rise of mobile communications,” said Kobie Fuller, Invoca board member and Principal at Accel Partners. “Boosting the executive team with such deep experience in enterprise SaaS and marketing technology ensures Invoca is ready to take full advantage of the growth opportunity ahead.”

Boosting Executive Team with Marketing and Enterprise SaaS Leaders

The following executives will drive Invoca’s sales, marketing and customer success teams under the leadership of Eric Holmen, who was recently promoted from CMO to president:

Kevin Ferguson, senior vice president of sales
Kevin Ferguson brings to Invoca 20 years of direct sales, sales management and leadership experience in early-stage and mature software companies. Ferguson has record-breaking performance in starting, re-starting and rapidly scaling Global GTM operations including direct sales, inside sales, channel sales and business development. He’s armed with a proven track record from his time at Oracle, Eloqua and Glass Lewis & Co. in setting strategic direction, building teams from the ground up, and running global sales organizations.

J. Scott Hamilton, vice president of business development
J. Scott Hamilton is a seasoned tech entrepreneur, having founded and sold three technology companies during the past 15 years. For the last decade he has focused on SaaS telephony products and services at VoodooVox and ResponseTap, with a particular emphasis on media attribution, call tracking and analytics.

Kyle Christensen, vice president of marketing
Kyle Christensen is a SaaS veteran, having spent more than 15 years working in enterprise software. Before Invoca, he was a VP of Marketing at Responsys, where he launched the company’s mobile product line and drove the growth of the enterprise business up until the company’s acquisition by Oracle for $1.5B. Christensen also served in senior strategic product marketing and management roles at Zuora and at where he ran enterprise marketing for and helped launch the Service Cloud line of business.

Lisa Riolo, vice president of customer success
With more than 20 years executive experience managing several startup and early stage businesses, Lisa Riolo is a proven leader focused on championing customer success. Prior to joining Invoca, Riolo co-founded Impact Radius, a marketing technology company and workzones, a Santa Barbara-based co-working business. She also served as SVP of business development at Commission Junction where she was responsible for driving revenue and establishing industry leading client development services.

“The best opportunities attract the best talent,” said Jason Spievak, CEO and co-founder of Invoca. “The caliber of Invoca’s leadership, investors and employees validates that our opportunity is massive and reinforces our ability to continue triple digit growth every year. Kevin, Scott, Kyle and Lisa have been there and done that for the world’s fastest-growing SaaS marketing tech companies, and we’re thrilled to have their experience now at Invoca.”

Invoca Invites You to Meet its 100 Employees

Named one of the Hottest Companies in Southern California and also the Central Coast’s fastest-growing company, Invoca recently surpassed 100 employees, opened an office in downtown San Francisco and expanded its corporate presence in downtown Santa Barbara to support the company’s rapid growth trajectory.

To step behind the scenes to experience Invoca’s culture and the amazing 100 employees that are building the company, visit

Information on current job openings can be found here:

About Invoca
Invoca is the industry-leading provider of enterprise inbound call marketing solutions. The cloud-based platform delivers complete campaign management, clear attribution, practical analytics, and mobile optimization tools in one easy-to-use solution, while seamlessly integrating with the solutions marketers already use. Invoca helps businesses to get better-qualified, higher-converting customers and optimize spend across online, offline, and mobile marketing channels.

Proven revenue-generating partnerships with leading Fortune 1000 and Inc 500 brands make Invoca the industry-leading solution for enterprise inbound call marketing. Invoca was founded in 2008 by a team of technology executives who built their prior startup into a multi-hundred million-dollar public company. Invoca is backed by leading venture capital firms Accel Partners, Upfront Ventures and Rincon Venture Partners. For more information, please visit

[1] “Phone Calls: The New Currency of the Smartphone Era,” by BIA/Kelsey, March 2014


Laura Schierberl

(415) 636-8038