October 13, 2014
With Invoca for Salesforce, marketers have the ability to optimize inbound calls like clicks, providing a level of visibility into the entire cross-device customer journey never before possible
SAN FRANCISCO, Oct. 13, 2014 /PRNewswire/ — Dreamforce 2014 – Invoca, the call intelligence company, today announced Invoca for Salesforce is available for the Salesforce1 Mobile App, empowering companies to run their business from their phones. The Salesforce1 Mobile App delivers a complete and customizable mobile experience in a single app for business users. Invoca for Salesforce is the first call intelligence app for the Salesforce1 Platform, providing marketers with the ability to optimize for the most valuable and least understood source of leads – inbound calls.
Leveraging the power of the Salesforce1 Platform, the social, mobile and cloud platform built for the Internet of Customers, Invoca for Salesforce is immediately available for test drive and deployment via the Salesforce AppExchange at www.appexchange.com.
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Invoca for Salesforce Key Features
Invoca for Salesforce provides the same granular intelligence for phone calls that digital marketing solutions provide for the online path to purchase. The Invoca for Salesforce App automatically creates a new salesforce.com lead and call log for every inbound call from new prospects, while automatically attaching key information like call recordings, marketing campaign data and search keyword information. With this information, marketers can understand which campaigns drive inbound calls; automatically direct callers to the best person to convert the sale; and with Invoca Signal, marketers and sales managers can understand which spoken keywords and phrases drive in-call performance.
Salesforce1 Mobile Ready Apps on the Salesforce AppExchange
Salesforce1 Mobile Apps are available on the Salesforce AppExchange, the world’s leading business apps marketplace. With more than 2,200 partner apps and more than 2.4 million customer installs, the Salesforce AppExchange is the world’s leading enterprise apps marketplace. The Salesforce1 Mobile App is the world’s first enterprise app that lets customers run their business from their phones. Built on the Salesforce1 Platform, mobile ready apps from the Salesforce AppExchange can be easily and securely deployed to any Salesforce1 user.
Salesforce Ventures, salesforce.com’s corporate investment group, has invested in Invoca. After being named one of three startups to watch by ZDNet at Dreamforce 2013, Invoca has returned as a silver sponsor at Dreamforce this year.
Salesforce, Salesforce1, AppExchange and others are among the trademarks of salesforce.com, inc.
Invoca helps the modern marketer drive inbound calls and turn them into sales. By bringing call intelligence to marketers and their existing marketing technology systems, Invoca’s platform delivers the visibility required to engage mobile customers beyond the click. Invoca has powered more than $2.5 billion in sales to its customers and is backed by Salesforce Ventures, Accel Partners, Upfront Ventures and Rincon Venture Partners. For more information, please visit www.invoca.com.
1 “Predictions 2014: Mobile Trends for Marketers,” Forrester Research, January 2014