November 13, 2015
Attributes 683.5 percent revenue growth to increasing demand from marketers to optimize for phone calls as part of the omni-channel customer journey
SANTA BARBARA, Calif – November 13, 2015 – Invoca, the call intelligence company, today announced it has been named to Deloitte’s Technology Fast 500™, a ranking of the 500 fastest growing technology, media, telecommunications, life sciences and energy tech companies in North America. Invoca’s revenue grew 683.5 percent from 2011 to 2014.
“With mobile marketing spend expected to overtake desktop marketing spend by 52 percent next year, it couldn’t be more clear that mobile is the new battleground for marketers,” said Mark Woodward, CEO of Invoca. “Our growth continues to be fueled by the modern marketers who are realizing that phone calls can – and should – be measured like clicks. Marketers can’t claim to be “omni-channel” unless they’re orchestrating the customer experience across all channels, online and offline.”
Invoca has experienced rapid growth in recent years as smartphone adoption and the mobile marketing boom collectively drive tens of billions of additional phone calls to businesses every year. Invoca’s SaaS platform is used by hundreds of enterprise brands across verticals like financial services, communications, insurance, travel, technology, and automotive to increase revenue by making calls as measurable and automated as clicks.
This industry recognition follows Invoca being named to JMP Securities Hot 100 list of best privately held software companies.
Invoca helps the modern marketer optimize for the most important step in the customer journey: the phone call. With Invoca’s Call Intelligence platform, marketers can get granular campaign attribution to understand why customers are calling, gain real-time intelligence about who’s calling and analyze what’s being said in conversations. Marketers can put this data to work directly in the platform by automating the ideal customer experience before, during and after each call. With an ecosystem of over 30 technology partners, marketers can inject call intelligence into their existing technology stack, giving them the ability to orchestrate a true omnichannel customer journey. Invoca is backed by Accel Partners, Upfront Ventures, Rincon Venture Partners, and Salesforce. For more information, please visit www.invoca.com.
About Deloitte’s 2015 Technology Fast 500™
Deloitte’s Technology Fast 500 provides a ranking of the fastest growing technology, media, telecommunications, life sciences and energy tech companies – both public and private – in North America. Technology Fast 500 award winners are selected based on percentage fiscal year revenue growth from 2011 to 2014.
1 “Mobile to Account for More than Half of Digital Ad Spending in 2015” – eMarketer, September 2015
In order to be eligible for Technology Fast 500 recognition, companies must own proprietary intellectual property or technology that is sold to customers in products that contribute to a majority of the company’s operating revenues. Companies must have base-year operating revenues of at least $50,000 USD or CD, and current-year operating revenues of at least $5 million USD or CD. Additionally, companies must be in business for a minimum of four years and be headquartered within North America.