Invoca Named Leader in G2 Crowd Grid℠ on Call Tracking Software, Receiving Highest Overall Score

April 30, 2015

Rankings Based on Customer Reviews Also Named Invoca Highest Performer in Customer Satisfaction

SANTA BARBARA, Calif., April 30, 2015 – Invoca, the call intelligence company, has been named a Leader in G2 Crowd’s Grid℠ report on call tracking software, earning the top overall score and highest customer satisfaction rating, and outperforming every other provider in head-to-head comparisons in the rapidly growing call intelligence software sector.

G2 Crowd reviews demonstrate customers’ success with the Invoca platform. An astounding 99 percent of customers ranked Invoca with four to five stars on a five-star overall scale. Further, 92 percent said they were likely to recommend Invoca to colleagues and 91 percent believe Invoca is headed in the right direction — a reflection of Invoca’s customer-focused, innovative approach to helping marketers capitalize on the value of phone calls in today’s omni-channel customer journey. Every Invoca product attribute measured by G2 Crowd was rated above average and beat the second leading vendor in six out of seven product categories.

“We invest deeply in our customers’ success, from our technology to our people, and we’re thrilled that our G2 Crowd satisfaction scores and customer reviews reflect the results our customers have achieved with Invoca,” said Dave Coburn, EVP of product management and customer success at Invoca. “Leadership is possible when the best customers in the market combine with the best product in the market. As we continue to grow, we can do even more to ensure our customers are successful.”

The explosive growth in mobile has dramatically increased inbound calls to businesses. According to Google, 70 percent of mobile searchers call a business directly from search results. As consumers call businesses more than ever before, call intelligence is becoming a critical part of the marketing cloud. Invoca has powered more than $2.5 billion in sales for its customers. Companies are turning to Invoca to give their marketing teams the analytics, automation and integration they require to optimize and drive more quality inbound calls.

“G2 Crowd allows call tracking software purchasers to see what their peers say about the tools they use,” said Tim Handorf, president at G2 Crowd. “The reviews that Invoca users have posted to our platform reflect a satisfied customer base that’s happy to recommend the product to others.”

Q2 Crowd Customer Reviews:

Invoca’s ability to inform marketing and sales with relevant, timely insights was behind the five-star rating of one G2 Crowd user: “Invoca has built a sophisticated system that helps capture perhaps the most important engagement metric a brand can have with a prospect or client… the conversation. Product is great, their TEAM is epic.”

“Invoca provides complete, real-time call intelligence, which is pertinent in our industry. Their platform enables us to track the entire call funnel from click to conversion.” – Financial services customer

“Invoca has done an amazing job; their engineering solutions, customer service and business development teams are far ahead of anyone else in the market.” – Insurance customer

“Invoca had an integral part in launching our call program off the ground. Their technology allows us to set up new campaigns with ease, helping our company attain week-over-week growth.” – Legal customer

“The Salesforce integration allows us to both create leads automatically and integrate campaign data directly into the Salesforce lead.”- Shipping customer

“Invoca’s leadership breeds a customer-centric culture that’s evident throughout the company.” – Home services customer

G2 Crowd data is based on reviews gathered from users, as well as data aggregated from online sources and social networks. G2 Crowd applies a unique algorithm to this data to calculate the product strength and vendor market presence scores in real time. G2 Crowd provides a trusted resource for the enterprise technology community by authenticating its users and validating their contributions to ensure that reviews submitted reflect feedback from real software users.

Individuals interested in reading the full G2 Crowd Grid℠ report on call tracking software may visit:

About Invoca
Invoca helps the modern marketer optimize for the most important step in the customer journey: the phone call. With Invoca’s Call Intelligence platform, marketers can get granular campaign attribution to understand why customers are calling, gain real-time intelligence about who’s calling and analyze what’s being said in conversations. Marketers can put this data to work directly in the platform by automating the ideal customer experience before, during and after each call. With an ecosystem of over 30 technology partners, marketers can inject call intelligence into their existing technology stack, giving them the ability to orchestrate a true omnichannel customer journey. Invoca is backed by Accel Partners, Upfront Ventures, Rincon Venture Partners, and Salesforce. For more information, please visit


Laura Schierberl

(415) 636-8038