Invoca Brings Together Marketing Leaders from Google, Facebook, Allstate and DISH to Advance Discussion on AI and the Future of Voice

October 18, 2017

Third annual Call Intelligence Summit designed to give Invoca customers and partners the inspiration and insights to supercharge revenue from voice conversations

SANTA BARBARA, Calif., October 18, 2017 — Invoca, the call intelligence company, today commences the company’s third annual Call Intelligence Summit, the only event of its kind to bring together marketers from Fortune 500 brands and industry giants like Facebook, Google, Adobe and Salesforce to advance the discussion on artificial intelligence (AI) and the future of voice. With over 20 sessions and networking opportunities over two days, attendees will come away both inspired and better equipped to use their online marketing budgets to drive valuable offline revenue from calls.

Keynote presentations include:

  • Tim Urban, AI expert and founder of the blog Wait But Why, which is read religiously by Tesla and SpaceX founder Elon Musk, Twitter co-founder Evan Williams, and TED curator Chris Anderson, will break down how AI will impact our lives for decades to come.
  • Leslie Fine, VP of Data and Analytics at Salesforce will put AI into a business context, helping marketers understand why they should care and how it will impact their world. She’ll also discuss how AI is driving marketing transformation to impact the customer experience.
  • Gregg Johnson, CEO of Invoca, will delve into the intersection of voice, AI, phone calls and the consumer path to purchase, and its implications for marketing in today’s connected world. He’ll also share how Invoca’s new Signal AI is transforming the Voice Marketing Cloud, helping marketers work smarter, scale faster, deliver better results and delight customers.
  • Invoca customer Allstate will discuss how they are using call intelligence and voice AI is helping them optimize their digital marketing efforts in ways that were never possible, helping them drive smarter strategies and be a true leader and innovator in insurance marketing.
  • Invoca customer 3 Day Blinds will present how its team utilizes voice insights from millions of phone conversations to optimize call center performance and seamlessly blend the offline and online experience, across all channels.
  • Invoca customer DISH will talk about the about the impressive growth they’ve driven through phone calls via affiliate partners, and their plans for innovating and staying nimble in an incredibly competitive marketplace.
  • Invoca partner Facebook will discuss how marketers can get attribution visibility and increase ROI with Facebook’s Offline Conversions solution, with powerful targeting capabilities to grow sales.

“With voice-enabled speaker usage expected to grow by 130% this year, I think it’s safe to say that we’re entering a new era of customer communication, where people are empowered to use their voice instead of feeling limited to an online-only experience,” said Gregg Johnson, CEO of Invoca. “The impact of this on the customer journey will only intensify, making the disconnect between online and offline channels a C-level problem for many businesses. This is in part validated by the world’s biggest digital advertisers – Facebook and Google – investing more in tools to tie revenue to calls, such as their offline conversions APIs, and even Facebook’s decision to create a special designation for partners specializing in offline conversions.”

“At Adobe, we’re dedicated to providing businesses with the tools to create seamless customer experiences across channels and devices, online and offline,” said Lance Dobson, account manager, media and advertising solutions at Adobe. “There aren’t many events that bring together marketers who understand the opportunity to drive more value from offline conversations, which is why I’m especially excited to speak and network at Invoca’s Call Intelligence Summit this week.”

Invoca’s 2017 Call Intelligence Summit is held October 18-20 in Santa Barbara. To learn more, visit Follow #InvocaSummit to join the conversation on Twitter.

Check out the video highlights from last year’s event:

About Invoca
Invoca helps the modern marketer optimize for the most important step in the customer journey: the phone call. With Invoca’s call intelligence platform, marketers can get granular campaign attribution to understand why customers are calling, gain real-time intelligence about who’s calling and analyze what’s being said in conversations. Marketers can put this data to work directly in Invoca’s platform by automating the ideal customer experience before, during and after each call. With an ecosystem of over 30 technology partners, marketers can inject call intelligence into their existing technology stack, giving them the ability to orchestrate a true omnichannel customer journey. Invoca is backed by Morgan Stanley Alternative Investment Partners, Accel Partners, Upfront Ventures, Rincon Venture Partners, Salesforce Ventures, and Stepstone.


Laura Schierberl

(415) 636-8038