Invoca Announces New Session Initiated Protocol (SIP) Integration, Bringing the Power of Voice Intelligence to the Enterprise

May 22, 2014

SANTA BARBARA, Calif – May 22, 2014 – Invoca, the leading provider of cloud-based inbound call marketing technology, today announced the capability for enterprise brands using Session Initiated Protocol (SIP) telephony applications to integrate with Invoca’s platform. With this integration, Invoca simply layers its cloud-based call marketing technology onto brands’ existing SIP communications protocol to deliver call tracking, call marketing automation, and voice intelligence.

SIP is becoming a more popular choice for large enterprises with high call volumes looking to improve the reliability and lower the cost of their telecommunications. In fact, companies that moved to SIP from a traditional telecommunications infrastructure saved an average of 33 percent a year on telecommunications costs[1] and 58 percent of companies are expected to bring their call infrastructure to the cloud with SIP by 2015[2].

“As mobile devices become the primary way that consumers interact with businesses in the digital world, inbound phone calls will continue their double-digit growth and in turn become the most valuable channel for marketers,” said Eric Holmen, CMO of Invoca. “Now with Invoca’s SIP integration, companies can layer on voice intelligence to their cloud-based telephony infrastructure to deliver a great customer experience at minimal cost to the business.”

In a world where mobile search is overtaking desktop search, marketers are seeing customers respond to digital and offline campaigns with their mobile phones in every part of the buying process, contributing to an increase in the tens of billions of inbound calls to businesses annually.

“Everyday we receive thousands of valuable inbound calls from people looking to find the right healthcare insurance provider,” Mark Longaro, CMO of iCan Health Insurance. “Being able to now integrate Invoca’s call intelligence with our existing SIP infrastructure enables us to easily and cost effectively manage our entire call marketing solution in the cloud. We continue to be impressed with the innovation coming from the Invoca platform.”

Invoca’s SIP integration is one of the many platform innovations released in Q2 to help enterprise marketers realize the value of inbound calls. In addition to Invoca’s SIP integration, Invoca recently announced a new patent-pending voice intelligence technology, called Invoca Signal, that helps companies analyze and act on every voice interaction. Invoca Signal gives marketers a complete picture of their inbound calls so they can make smarter marketing decisions, improve ROI, and enhance the customer experience.

[1] “2012 SIP Trunking State-of-the-Market Report,” by Webtorials, 2012
[2] “SIP Trunking and SBC Strategies: North American Enterprise Survey,” by Infonetics, March 2013

To learn more about Invoca’s SIP integration or Invoca Signal, contact

About Invoca
Invoca is the industry-leading provider of enterprise inbound call marketing solutions. The cloud-based platform delivers complete campaign management, clear attribution, practical analytics, and mobile optimization tools in one easy-to-use solution, while seamlessly integrating with the solutions marketers already use. Invoca helps businesses to get better-qualified, higher-converting customers and optimize spend across online, offline, and mobile marketing channels.

Proven revenue-generating partnerships with leading Fortune 1000 and Inc 500 brands make Invoca the industry-leading solution for enterprise inbound call marketing. Invoca was founded in 2008 by a team of technology executives who built their prior startup into a multi-hundred million-dollar public company. Invoca is backed by leading venture capital firms Accel Partners, Upfront Ventures and Rincon Venture Partners. For more information, please visit


Laura Schierberl

(415) 636-8038