December 18, 2015
Integrations enable complete omnichannel marketing by connecting phone calls with every digital touchpoint
SANTA BARBARA, Calif., December 18, 2015 — Invoca, the call intelligence company, today announced new integrations with Microsoft, Adobe, Kenshoo and Optimizely, further strengthening its ecosystem of over 30 partnerships with the biggest names in marketing technology, including Google, Salesforce, Hubspot and Marketo. These new integrations bring conversations into the omnichannel customer journey by connecting phone calls with every digital touchpoint.
“According to Google, 90 percent of consumers move between multiple devices to accomplish their goals,” said Kyle Christensen, VP of marketing, Invoca. “This trend has given rise to the omnichannel marketer, who uses marketing technology to influence and tie together every part of the customer experience. Many of the technology ecosystems these marketers have worked hard to architect don’t account for phone calls, which can amount to millions in lost revenue. Invoca’s extensive network of integration partners makes it possible for marketers to be truly omnichannel by orchestrating a seamless and consistent customer experience across all channels.”
With Invoca Connect, marketers can easily inject call intelligence into their existing technology stack. Typically done via a direct API integration, marketers can incorporate call intelligence into almost any marketing program they’re already running, including attribution platforms, CRM, call center software, bid management platforms, marketing automation solutions, DMP and DSP platforms, and more — creating one cohesive campaign that can be tracked and optimized both online and off.
New integrations available to Invoca customers include:
“Mobile search drives clicks, but it also drives a surprising amount of phone calls — in fact, BIA/Kelsey predicts that over 65 billion calls will be generated from mobile search by next year,” said Tiffany Miller, product manager, Kenshoo. “Our integration with Invoca gives users the ability to easily optimize their paid search campaigns for both online and offline interactions, providing a more complete picture of their marketing performance.”
“Optimizely is committed to providing the leading experience optimization platform so that our customers can choose from any of the best of breed platforms available to work alongside Optimizely,” said Travis Bryant, VP of sales, Optimizely. “We’re excited to have Invoca join Optimizely’s partner ecosystem to help our customers deliver better experiences online.”
To learn more about Invoca’s integrations, visit: https://www.invoca.com/products/integrations/
Invoca helps the modern marketer optimize for the most important step in the customer journey: the phone call. With Invoca’s Call Intelligence platform, marketers can get granular campaign attribution to understand why customers are calling, gain real-time intelligence about who’s calling and analyze what’s being said in conversations. Marketers can put this data to work directly in the platform by automating the ideal customer experience before, during and after each call. With an ecosystem of over 30 technology partners, marketers can inject call intelligence into their existing technology stack, giving them the ability to orchestrate a true omnichannel customer journey. Invoca is backed by Accel Partners, Upfront Ventures, Rincon Venture Partners, and Salesforce. For more information, please visit www.invoca.com.