Invoca for Salesforce® Marketing Cloud is the only solution to deliver full visibility into calls from email. By integrating call intelligence with your email program you deliver more engaging journeys while saying goodbye to mobile interactions that don't convert.
When customers call they convert, but until today you traded conversions for credit. Invoca gives you attribution for calls from email so you understand how your emails are driving results with both clicks and calls.
Personalized marketing drives better results. Integrated call intelligence data from Invoca enhances customer profiles so you can deliver better personalization in Email Studio and improve segmentation in Audience Builder. For the first time you can leverage:
Your customer journey moves between marketing channels and touchpoints. Ensure it's personalized and consistent no matter where customers interact by integrating call intelligence with Journey Builder to bridge the online-offline divide.
“Calls have traditionally been a blind spot for email. With Invoca, the fact that we can now get call intelligence integrated into email marketing, creates a new opportunity to dramatically improve ROI while delivering a better experience for our customers."