Invoca for Instagram gives you full visibility into calls driven by Instagram ads. Attribute calls back to the Instagram ad that drove them, and use call data to improve ad targeting to reach more high-value customers.
Use call intelligence to improve the customer experience for your target audiences. Trigger retargeting ads on Instagram that are personalized based on where a call came from, what was said, and whether someone converted.
Find more people that look like your best customers who converted over the phone. Pass this rich caller data to Instagram to create a seed audience for lookalike audience targeting.
“Now we have the insights to not only optimize our Instagram posts for offline conversion, but to reach more of our best customers through lookalike audience targeting."