Pearson Education is an education publishing and assessment service to schools and corporations, operating in more than 70 countries worldwide. Its marketing team uses Invoca to track the phone calls its campaigns are driving and identify trends from the conversations.
"We were spending budget on paid search, but, until we hooked up Invoca, we didn't know how many calls those ads were driving," said Patrick Worden, Director of Digital Analytics and Customer Insights at Pearson Education. "Now, we can see how many people called us from each campaign, if they were new or existing customers, and if they converted. It's been huge for helping us optimize our marketing spend."
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