When a customer jumps from the digital world to the phone, call tracking bridges the data gap by showing you all the online touchpoints that led to a phone call. Invoca’s AI-powered call tracking and analytics platform tracks the entire customer journey before, during, and after the call. Invoca also integrates with your marketing tech stack so you can optimize, personalize, and enhance every step of the customer journey.our customers
When you know what is driving calls, you have the insight to measure marketing performance and make powerful optimizations across all marketing channels. Call tracking allows digital marketers to see how phone calls fit into the entire customer journey.
With Invoca, you can tie each call to the marketing touchpoint that drove it including:
Invoca gives marketers greater visibility into the performance of their marketing campaigns by measuring, automating, and optimizing call data like they do with clicks. Call tracking makes it possible for marketers to understand the complete picture of their marketing performance and the customer journey.
With call tracking, marketers can:
Invoca’s call tracking and analytics platform gives you deep insights into your customers — their behavior, preferences, and path to purchase. Rich call analytics give you access to valuable call intelligence data that puts calls in the bigger context of the customer journey, so you can see how each phone call contributes to overall revenue.
With Invoca, you have the extra data layer you need to make powerful optimizations to your marketing spend and campaigns.
Auto-populate your website and emails with unique session-based phone numbers that capture the activity of your users. Anytime a prospect visits your website or opens your email and makes a call, you’ll know the keyword, ad, and referral source that led to the call.
Set rules to filter and route callers so each caller gets to the right place. Route calls based on time, caller location, phone type, repeat call, caller intent, and any other criteria that makes sense for your business.
Our machine learning algorithms analyzes live phone conversations to understand caller intent and outcomes. As these caller data points and outcomes are identified, a Signal is automatically triggered in Invoca, providing real-time conversion and optimization data. Marketers can utilize these insights to make smarter decisions on everything from PPC bidding strategy to digital retargeting audiences.
Integrate your call tracking metrics with your other analytics, automation and lead management systems like Adobe Experience Cloud, Google Analytics, Salesforce Marketing or Sales, Facebook, Optimizely, Kenshoo and more. By adding call analytics to your digital dashboard, you’ll have the extra layer of data to accurately measure marketing performance, optimize campaigns, and connect with prospects and customers in more relevant ways.
Get detailed information about your callers including demographic data, and previous engagement history.