When a customer jumps from the digital world to the phone, call tracking bridges the data gap by showing you all the online touchpoints that led to a phone call. Invoca’s AI-powered call tracking and analytics platform tracks the entire customer journey before, during, and after the call. Invoca also integrates with your marketing tech stack so you can optimize, personalize, and enhance every step of the customer journey.
Integrate your call tracking metrics with your other analytics, automation and lead management systems like Adobe Experience Cloud, Google Analytics, Salesforce Marketing or Sales, Facebook, Optimizely, Kenshoo and more. By adding call analytics to your digital dashboard, you’ll have the extra layer of data to accurately measure marketing performance, optimize campaigns, and connect with prospects and customers in more relevant ways.
Our machine learning algorithms analyzes live phone conversations to understand caller intent and outcomes. As these caller data points and outcomes are identified, a Signal is automatically triggered in Invoca, providing real-time conversion and optimization data. Marketers can utilize these insights to make smarter decisions on everything from PPC bidding strategy to digital retargeting audiences.
Auto-populate your website and emails with unique session-based phone numbers that capture the activity of your users. Anytime a prospect visits your website or opens your email and makes a call, you’ll know the keyword, ad, and referral source that led to the call.
Set rules to filter and route callers so each caller gets to the right place. Route calls based on time, caller location, phone type, repeat call, caller intent, and any other criteria that makes sense for your business.
Get detailed information about your callers including demographic data, and previous engagement history.