You’re standing on the edge of a PPC chasm. It’s a chasm created by mobile. Today, too many marketers stand firmly on the side of digital — digital forms, digital conversions, digital analytics. But across the chasm is a whole new world where marketers are taking a holistic approach to their paid search strategy, because let’s be real — paid search has a much bigger influence on consumer behavior than mere click-throughs and form-fills. It’s driving store visits and phone calls.
Take a look at the infographic below to see why you’ve got cross the chasm or suffer a fate of decreasing conversion rates, rising costs, and less than satisfied customers.
If you want to learn more about bringing phone calls to your PPC strategy, get our latest eBook, Paid Search for the Mobile Era, now!