Adobe Summit 2018 Top Takeaways

min read
Adobe Summit 2018 Top Takeaways

Adobe Summit is always a great venue for digital marketers and creatives to get inspired and do more with the Adobe tools that they use every day. Customer experience was the big theme in 2018 that kept coming up in sessions and grabbed the attention of many attendees.

Every year, we ask people to share their thoughts about what inspired them at Adobe Summit. In addition to the importance of experiences, we heard a lot about making good use of data, personalization, and of course, how companies are solving problems with Adobe Experience Cloud.

Here are a few of our favorite takeaways:

Start your transformation journey with a small step. Pick something easy but high impact. And changing the organization internally is every bit as important as changing the customer experience.
- Holly DiCostanzo, Eaton Vance

I can't begin to count the number of times I heard the phrase, "Become an Experience Maker.” This slogan/business motif encourages and requires that all business processes, products, attitudes, technology, etc. are centralized and transformed to better focus on delivering personalized and engaging customer experiences.
- Kevin Cook, Progrexion
A major key takeaway for me is that personalization is no longer an option. As marketers, we must adapt our digital customer paths to cater to individualized experiences, which ultimately creates a deeper, more meaningful consumer connection to a brand.
- Emily Holt, Service King
There are technical solutions available to capture analytics for voice assistants (e.g. Alexa) and voice contacts (e.g. Invoca) that our company needs to pursue!
- Ken Hymes, TBS

Click here to check out all of our top insights and to learn more about Invoca’s integration with Adobe Experience Cloud.

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